Say "Apple Papple" to a Swede and he/she will fill in with "Pirum Parum" which is a phrase from a traditional Swedish nursery rhyme.

About Fine Little Day

Fine Little Day is a Swedish lifestyle design company focused on playful expression, craftsmanship, and storytelling. Committed to sustainability and artistic excellence, they offer a diverse range of products including artist posters, textiles, gifts, and fashion for both children and adults who are young at heart. Founded in 2007 as a photo blog by designer and photographer Elisabeth Dunker, Fine Little Day gained global recognition for its stylish nature-inspired content. Fine Little Day also collaborates with local and international artists as a core element of its philosophy along with a commitment to talent recognition, embracing eco-friendly practices, and prioritising sustainable materials.